Regardless of your industry, customer engagement should be front and center of your marketing strategy. Surveys and studies show, conclusively, that when customers feel a connection to your brand, sales, retention and satisfaction increase by leaps and bounds.
Businesses are using technology like never before to create holistic, personal relationships with their customers and new tools are being deployed all the time. Live video streaming, broadcast over the web, is set to become an indispensable component of any comprehensive digital marketing plan. Less formal than a webinar, video streams can be used for anything from product demos to giving your audience a behind-the-scene glimpse into your company. Marketing, training, info sessions or just a bit of fun, a live video stream is the best way to connect your customers to your brand and underscore your company values.
Not surprising, video has been shown to be the medium by which most people are drawn-in. Live video streaming, especially when paired with chat and social media feeds, allows your audience to connect with you in real time. A well built video streaming platform encourages audience participation while affording the host the controls to manage public facing streams and feeds. In 2015 several mega-brands, including 7-up, Adidas and GE all created fun live stream campaigns to resounding success. Facebook has taken notice of this growing trend and is giving more weight to those posts that include video- record your live video and make it available for on-demand play back!
VoiceText Communications is excited to unveil our latest development, Live Video Streaming Service. Broadcast to thousands, our robust servers can handle your bandwidth requirements. Whether you need a professional, multi-input HD broadcast, or a simple stream from your smart phone, VoiceText streaming service is agile enough to roll with your broadcasting needs, whatever they may be.
A few of the built in features our business customers enjoy include analytics, multi bit-rate streaming, playlists, FTP upload, live/ simu-live/ on-demand playback, complete channel customization with vanity URL and much, much more.
Join us for our own live stream as the VoiceText crew heads out and about in downtown Austin for a live stream of South By Southwest music. We will be broadcasting Wednesday March 16th, Thursday March 17th and Friday March 18th between 12-4 PM at sxswstream.com.